Having secured the backing of InterGame who convinced IGX (Intergame Expo) exhibitors to join EAG Expo (European Amusement and Gaming Expo) and thus preventing the organization of three shows in London, BACTA (British Amusement and Catering Trades Association) could confidently organize his trade show being assured of the presence of its members. At the same time, the 66th edition of ATEI (Amusement Trades Exhibition International) was taking place at Earls Court where its exhibition area has seen significantly reduced due to the departure of BACTA members.
As usual, The United Distributing Company offers a wide range of refurbished machines.
This game features IC card support so you can save your progress and bike customizations as well as enter the worldwide ranking. A well done motorbike racer.
Zhengzhou Shentong's Racing Prize allows children to win tickets.
In the same genre, Fantasy Wheel by Saint-Fun transposes the famous casino wheel in a world of childish fantasy. Just bet on the right color to win tickets.
Last new title: Fun Hoops (GameArt) is a skill game where you have to throw balls into baskets with a hammer. Attention however, you must adjust your strength and strike at the right moment because baskets move laterally.
MiniMelts is a new process for manufacturing ice cream, which is to instantly cool it down to a temperature of -198 °C. It produces small colored balls. There are many flavors as vanilla, passion fruit, mint, bubble gum, ...
Since year 2000, Polish company Kriss-Sport manufactures boxers. Their latest creation is the iBoxer sporting a contemporary design with its OLED backlight and stereo MP3 music.
Party Showroom supplies every decoration accessories, costumes and gadgets needed for a successful party. May it be a wedding, a birthday or themed party. They also offer a personalised printed balloon service.
Thai company Mida-Medalist Entertainment presents its complete range of Spectrum products including darts, pool tables, Fireballs and Nova football tables.
E-Service troubleshoots, repairs and provides spare parts for coin mechanisms, note acceptors, coin validators, coin comparitors, hoppers, PC equipment, MPU and power supplies. Besides England, they have branches in Spain, Poland, Romania and South Africa.
Based in Surrey, Project Coin Machines manufactures gaming machines and lottery systems since 1979. Their latest products are Vegas Widescreen, Bonus Box, Great Games, Super Slots and Cash Attraction.
Founded in 1996, Austrian company Cashpoint is a pioneer in online betting. It now offers betting terminals, has its own sports book and allows you to create your own licensed betting office.
Paokai, originally a condom vending machine manufacturer, showcases its latest cranes (Lucky Mouse, Lucky Coin, Lucky Boy, Show Time, Toy Soldier), redemptions (Hitty Mouse II) and sport machines (Rock Dinosaur).
BAPTO (British Association of Pool Table Operators) organizes big tournaments and is the meeting point of British pool table operators.
In Whirlpool, four players try to catch prizes by triggering the metal arm at the right time. It's harder than it seems because there is delay between when you press the button and when the arm actually starts moving.
Mini Golf version of Golden Tee, PowerPutt offers three courses of 18 holes, a tournament mode for 4 to 16 players, a wide variety of game play techniques and the new ''Hit List'' functionality playing a new playlist each week.
Let's golf again with X-Putt, where simulation takes a different meaning since the player handles a real club to earn money or tickets.
As every year, Gary Stern himself presents his latest pinball tables: Big Buck Hunter Pro and NBA. We prefer the latter.
Konami brought four new titles in his luggages...
Released in Japan in late July 2009, THE Bishibashi is finally tested on the European territory. The concept has not changed since Hyper Bishibashi Champ released 10 years ago, except for the graphics that vastly improved! Three players compete in a series of funny crazy mini-games. Typically the game genre we love at Arcade Belgium.
Some events remind old Konami hits as here: Parodius 2.
GTI Club - Supermini Festa! is showcased in its final European version. The cabinet lost its Italian theme but the game gained new content and more mini games: La Tomatina (players throw tomatoes to each others), bomb-tag and football, in duel or team play. Game is also proposed in a deluxe cabinet featuring a 46'' screen.
On the music game side which is Konami's speciality, Guitar Hero Arcade and DanceDanceRevolution X are still very popular among the audience and fit all locations! You'll notice that the DDR X cabinet received many modifications since its presentation at ATEI 2009.
There are four race tracks themed after the four seasons. Unlike expected, in game's movement handling is quite easy.
For example, you arrive in a library and are sucked into a book. Your environment suddenly turns into something totally different, a forest infested by giant bees. On another moment, you are coursed by a Sphinx mounted on roller coaster rails. Panic Museum is available in standard and deluxe formats (with a giant screen).
Taito is used to racing games production (Battle Gear series). However, it's the more original D1GP Arcade that was chosen for a European release. It's a drift simulation with advices provided by famous Japanese pilots. From the same publisher, we rather recommend Chase HQ 2 which is more accessible and present on Electrocoin stand for the fourth year in a row.
Korean company RASSEN (Real Action Shooting Simulation System) brings out the big guns with Vulcan-M. A giant 100'' screen 100, Dolby Digital Surround 5.1 sound, a vibrating floor and above all a larger than life Gatling with rotating cannon, blow-back, smoke effect, moving amunitions are this original title's main features that leaves nobody cold. Add to that a lot of noise that attracts the crowd and the bet is won!
Despite not being released in Europe, Gashaaaan inspired a lot of people since many games by various publishers are built on the same principle. Here's Volgos Star Ball in 2 players deluxe and standard versions. As a reminder, you must throw balls at on-screen targets. Star Ball features 10 different crazy levels to win tickets.
Sound Leisure manufactures and sells digital jukebox. Their range is impressive, it goes from the simple but popular Sound Pod to the dedicated Rock Box through Milestones in Music Unlimited which features download on demand giving access to 2.5 million tracks and offers little games.
Kiddy Rides (Northern Leisure Group) is, as its name suggests, the kiddy rides specialist. New or refurbished machines, repairs, paint job and spare parts, they offer them all. Are showcased here: Runaway Train mini carousel (125 cm in diameter), Desert Challenge Quad, Mini Go-Kart, Space Kart Simulator and Mickey Mouse train.
Game Time International publishes GTI Magazine, China Game Magazine, Taiwan Slot and once a year, the Game Time Encyclopedia. They also organize the GTI Asia Taipei Expo (Taipei, Taiwan) and GTI Asia China Expo (Guangzhou, China) trade shows. Their goal is to promote Taiwanese manufacturers in the West.
Pusher specialist Harry Levy presents his latest creations: 12-player Clown Around pusher equipped with the new fast coin delivery system.
Pedaling to drop balls on the field is the concept of Crazy Bicycle by Feiloli. Candy Shop and Taxi cranes by the same manufacturer are also showcased.
The purpose of Skee-Ball's Strike It Rich! is to stop the scrolling light bar in the right area. The 4 players win tickets when completing levels to reach the jackpot.
In Jam Session Guitar Edition from Bay Tek Games, the player must drop the coin at the right moment for it to fall in one of the wheel holes. There are several layers of gameplay and a hit can yield 1000 tickets.
RLMS Sales exhibits no less than 80 gaming and amusement products on their booth by the following companies: Ace, Bell Fruit Games, Concept, Electrocoin, Empire Games, FatSpanner, JPM / Crystal, Mazooma, Project Coin, QPS Interactive and Sound Leisure.
Hazel Electronics offers a wide assortment of LEDs, touch screens, LCD monitors, illuminated signs and coin handling systems but also the latest version of Site Manager audit software suite.
On Kalkomat stand, which is the Polish strength testing machines specialist, there are Boxer Kid Dog, suitable for children, Boxer Mask specially designed for funfairs and the smaller and less expensive Spider Box.
Let's move on to the Bandai Namco booth where two Deadstorm Pirates cabins are on display. There's a Deluxe cabinet and a Super Deluxe with motion seat. Controls consist of two mini cannons and a navigation bar. Some sequences require turning it rapidly in the right direction to avoid obstacles. If both players aim the same spot, fire power is considerably increased. As House of the Dead 4 Special and Let's Go Jungle!, Deadstorm Pirates measures the complicity level of both players and comments your relationship.
The presented demo features two levels, it boldly starts with a naval combat full of risky maneuvers, collision and gunfire. In the second level, players rushes down the rapids of an island populated by fierce creatures. Graphically, this System 357 game (Tekken 6, Razing Storm) is superb and exotic. With 5.1 sound and movements of the seat, the immersion is complete! One of the best games of the show, if you have the space, you can order it confidently!
Development team of Tank! Tank! Tank! has traveled all the way from Japan to present us their creation and gauge its attractiveness to European audience while assuring themselves the promotion.
Spiritual successor of Tokyo Wars (while more advanced of course) and running on the same hardware as Nirin (System ES1), Tank! Tank! Tank! is very very enjoyable. Three game modes are available: team versus, free for all and cooperative. In cooperative mode, players must unite to fight giant monsters. You actually feels the tank's power through the heavy recoil effect applied to the seat and wheel when you fire (and it's quite violent).
You can get a myriad of power-ups including homing missiles and water gun to help you demolish everything, because every building is destructible! The game does not take itself seriously and the camera used in Mario Kart Arcade GP is back, still with themed costumes to decorate your face. Bursts of laughter guaranteed! Designed with multiplayer in mind, this game is a gem not to be missed!
The fairly heavy riffle has a button to throw grenades and a clip that you can press to reload, which makes the game more realistic. One of the hits of the show!
The great power boat racing game H2Overdrive also by Raw Thrills is presented in its final version. On the stand, you can also try a motion version that makes the game even more attractive. Le très bon jeu de courses de power boat H2Overdrive est présenté dans sa version définitive. Sur ce stand, on peut aussi essayer une version motion qui rend le jeu encore plus attrayant.
Gamewax adapts the pleasures of slot car racing to coin-op world with Go Go Grand Prix. Tickets are distributed according to your performance. Cameras are filming the players all race long and an ingenious mechanism prevents the car from leaving the rail.
ICE is also expanding into the ball throwing genre with redemption game Go Ball-istic. Designed for 2 players gameplay, the game features a 47''screen and consists of 5 mini-games: Crazy Kitchen, Sweet Shop, Woodchuckers, Paintball Fury and Counter Attack.
Another ICEtitle, Robin Hood is a redemption game where your archer talents are required to wield a crossbow in order to win a maximum tickets. After the first round, you can bet half your tickets and try the Super Bonus Round to win the jackpot.
Many other redemption games are distributed by Bandai Namco, like Whirl Win where you must stop a spinning light in a bonus area or 3 in a Row (3 Across) where you must form a line by launching balls into holes.
Last but not least, the latest versions of Clena-Flex, the modular cranes by Namco and Barber Cut now available in lite version (1 player).
Regent Carpets are specialists in design, manufacture and installation of woven carpets made to measure. Their main customers are the arcades, casinos, nightclubs, hotels, bars and restaurants.
Other speciality: motion simulators and in this domain, reputation of KoreanSimuline is well established. As proof, the queue to try their new X-Rider. An easy to intall compact 4D motion theater, available in 4 or 8 seats versions with 4 movies included and 3 factory installed special effects: wind, snow and bubbles.
Recently released in Europe, AquaRace Extreme puts players in command of a power boat. The game can be played in cooperative, two people taking place in each boat equipped with a motion system and the driver changes every 30 seconds or when using the ''driver change'' button.
Unlike H2Overdrive, the courses are realistic. Up to 4 machines (with a 46'' LCD monitor) can be connected and the race can be transmitted live on a screen (optional). A good game, too bad there are only 3 circuits and 5 boats.
Wireless electronic payment system Color-Glo from Embed fits easily on any machine and can avoid the use of cash.
E Claw (Elaut 7000) crane makes its debut. Equipped with new IntraXion technology, this crane displays the portraits of last winners on an incorporated LCD screen. Moreover, when connected together, multiple cranes cycle their colors simultaneously for more impact.
PMT Sales distributes the lastest titles from Universal Space as Panda Family developed by IGS offering more than twenty mini-games featuring pandas with the player face. And Xball, a redemption game where you throw balls at the screen.
Little Masterpiece by LAI Games is fully automated coloring game featuring 4 coloring modes, each with 24 cartoons to choose from. They are are then printed in postcard format with a photo of the little artist. Ideal for shopping malls, theaters, restaurants, waiting rooms, hospitals, ...
In Cyber Ticket, you must insert a coin into the slot and then move it to roll the coin in different directions on the circulating play field and try to place it entirely on the white stripes, winning the number of tickets shown over it. Same concept for Wheel'm In presented here in a new version. In the background, Dino Pop, where you must send a maximum of balls into the mouth of a moving dinosaur. Finally, let's talk about Ducky Splash in which the player controls a dinosaur that spits water over ducks to push them through to the doors. Each duck returned within the allotted time worth a ticket.
Cooking Mama is coming in redemption version. As in the original, player must cook recipes in an allotted time using the touch screen. Then Mama rates player's talents and gives tickets according to player's cooking skills and score.
Once more on show, Textminator rewards your mobile typing speed with tickets. You can win up to £ 10,000 through a competition organized by Bling Mobiles
Ultimate is the first game entirely developed by Universal Space. The handling is original since moving a controller horizontally moves the character on screen. The button on controller is used to jump. Both players cooperate during the 6 levels set in a futuristic universe, all of this on a 46'' LCD screen.
AMG Leisure distributes products from many manufacturers as Snakes 'n' Ladders pusher by Harry Levy and the twin version of Happy Ball Balance from Belrare. A kind of Monkey Ball where bending yourself on a balance to move an animal in a bubble and collect fruits that are converted into tickets.
On the stand of Jolly Roger; the Gallopers mini-carousel, the brand new iX compact ride simulator and the X-Factor karaoke booth by Photo-Me where fans of the television show interpret the songs of their favorite candidates and leave with a DVD of their performance.
New electronic dart at Merlin Technologies: Wild Bull LIVE!. As its name suggests, Wild Bull LIVE! connects to the Internet and allows competition against players located on the other side of the planet through the built-in 19'' TFT screen. For operators, LIVE! software (sold separately) allows centralized creation and management of leagues, tournaments and championships.
Young company All Things Nice Vending offers a wide range of vending machines including the series of 3L Stations, machines that automatically adjust themselves to the size of the products they contain. They also sell kiddie rides such as the Cabrio Smarts pictured here.
Based in Oldham (near Manchester), Simply Pool is a manufacturer of coin-operated and domestic pool tables. Here we see the Tournament model with mahogany laminate finish. Regarding the coin-mech, several options are available: Freeplay (balls automatically return), mechanical, electronic and optimum (LCD display, variable pricing and bonus features).
Leisure Engineering operates and distributes the timeless Sela Cars coin-operated electric vehicles in the United Kingdom. Many models of varying sizes are available such as Formula 1, jeeps, ATVs, motorcycles or boats.
Another classic: electronic shooting galleries. Pan Amusements presents its two latest creations: The Hillbilly's equipped with eight guns (also exists in 12-gun model) and the smaller Side Show for six players.
The sole and only candy floss vending machine is manufactured by Intermatic Manufacturing. The machine is fully automated and prepares warm, fresh and non-sticky cotton candy in less than 60 seconds. It has a stock holding of 500 portions of sugar and 1,200 sticks.
Founded by former boss and part of the team of Cromptons Leisure, Game Concepts continues in the same tradition of producing attractive pushers with the single player machines: Galaxy 21, Deep Sea Treasures and Bonanza, the Strictly Disco 6-player pusher (spiritual successor of Disco Fever) and The Great Ticket Take-out, where players win tickets.
Empire Games presents a wide range of slots including Wizard of Ozz, Ghost Train, Clockwork Oranges, Speeding Tickets, It's A Knockout et Fruit Busters.
For years, JNC Sales offers more than 3,000 used machines at very attractive prices. For the first time, they also present new machines (pushers and redemption).
Playsafe Monitoring provides IT solutions for monitoring machine operations of all types to maximise machine incomes thanks to wireless data capture and real-time machine analysis.
Sanferminencierro has developed a simulator faithfully recreating the famous Encierro, the bulls run in the streets of Pamplune, organized during the San Fermin festival. The player runs on a treadmill while wearing a virtual reality headset. After great success met in Spain, they are now trying to export this simutator worldwide.
Almotech manufactures online digital jukeboxes playing music from its own library. There are different jukebox models: Eclipse, Mystro, Mini Mistro but also the Zonat multi-zone background music system.
With its 30 years of experience, Formula K exhibits its Traxters range of battery powered cars aimed at 5 to 12 years old children. Features like simulated engine noise, speed and auto stop can be controlled by the operator using a simple menu.
Roberto Sport manufactures soccer tables for official competitions but also coin-op versions for operators and free play models for individuals. They have created a table specially adapted to disabled persons which is officially adopted by the Italian Paralympic Committee.
On M.P. Group Leisure stand, we find the new photo booth Narcyso, the redemption Marathon Runner where the player runs for tickets and Military Plates which distributes custom military plates.
Cummins Allison introduces JetSort which sorts coins, JetScan which connected to JetSort, sorts notes and JetCount that counts notes.
Besides traditional boxers, PunchLine offers kiddie rides (Helicopter, Cabriolet) and amusement machines such as The Lord Of The Baskets with a unique design.
Texas company Champion Shuffleboard showcases their best table: the Grand Champion Limited Edition made of Canadian maple and covered with their Polymer finish which never needs resurfacing.
The big yellow buttons on the joystick balls rotate pieces. In addition to the classic line mode, you can play against the clock or against another player or even cooperate. In this case, an area common to both players is placed in the center of the grid. An original presentation of a classic game.
Coming soon, Let's Go Island shooter is presented in video. The title takes the recipe that made the success of Let's Go Jungle adding enhanced graphics (the game is developed for RingEdge) and a moving cabinet. The competition looks tough with Namco's Deadstorm Pirates.
Recycling is trendy, Sega understood it with the release of Sega Racing Classic, running on RingWide, which is a remake of Daytona USA released in 1994. The game has not changed much apart from the 32'' 16/9 screen and the 1280x720 resolution. But there's not only improvements since the title song lost its lyrics because of the lack of license and more problematic, 4 player link-up instead of 8 in the old version. A timeless classic for small budgets.
Another new title: Hummer - Extreme Edition, a standard version of Hummer where cabinet motion is replaced by vibrations in the steering wheel. Up to 4 machines can be linked-up. The game is still fun but obviously loses some interest when compared to the original deluxe version also featured on the stand.
Last year success are still available: Rambo deluxe shooter and its clips from the first three movies.
Twin version of Sega Rally 3, now also available in deluxe version without motion. Up to 6 drivers can compete.
Le Game Gate VU welcomes the latest console titles: FIFA 2010, Halo 3: ODST, Avatar, WWE 2010, Brutal Legend, ...
Sega introduces Sonic All Stars series with Sonic Sports Air Hockey and Sonic Sports Basketball, both equipped with ticket dispensers.
In Rock n' Bloks by ICE you must catch the falling blocks and stack them up to reach the top of the screen to win the jackpot. If the player drops 3 blocks, the game is over. A good surprise.
Sega launches a refurbished used games sale service. To receive regular stock updates, simply ask to join their mailing list.
Now UFO Catchers can be controlled as traditionnal cranes through the new Tease-Tec. SegaPrize Europe presents its new line of Hello Kitty plushes and announces the arrival of Hello Kitty MuBot, Media Player and Pop Pal and also a multitude of new prizes.
IGX 2009 organizers InterGame concluded an agreement with BACTA to support EAG and thus avoid the presence of a third show in London this year. Intergame publishes three magazines: InterGame (amusement and gaming), InterGaming (casinos) and iNTERGAMINGi (online gaming).
With more than 400 machines installed worldwide, Elton Games needs no introduction. Their latest invention: the Dark Light Derby. A blacklight illuminated derby with fluorescent frescoes. Painted by in-house artists, they are made according to client requests to match the theme of the location.
Renowned jukeboxes manufacturer NSM Music presents its complete range of digital jukeboxes: the new Fusion, the Icon Apollo and its 40'' LCD monitor and the Icon 2 featuring an integrated advertising platform. All Icon jukeboxes have Youtube access.
Gacha International, born from the acquisition of Tomy Yujin Europe by Tomy UK supplies gashapons of Hello Kitty, Nintendo, Sonic, Disney, Transformers, Harry Potter and Littlest Pet Shop. In Belgium, Gacha products are distributed by GAA.
Bears2Go UK provides Pawsenclaws unstuffed animal skins with clothing and various accessories but also stuffing machines.
Henderson Group distributes quality watches, jewelry, sunglasses and other gadgets for retail and amusement markets.
Whitehouse Leisure has many collections of plush animals such as this African collection.
ITM Leisure is the official provider of Disney Leisure plushes for the United Kingdom and Ireland. They also offer numerous prizes for redemption games.
PMS Internationnal also produces original plushes as this giant duck.
Instance Automatics found how to attract attention to its machines by exploiting popular themes. As here, Fistful of Tickets crane that plays the music of Ennio Morricone and the telephone booth shaped Police Box.
VdW International from Brussels presents its latest pusher: the Champions available in round or hexagonal design. The player participates to the bowlin themed bonus game by pushing a button to stop the LED on the central keel in order to win more tokens.
Tornado is specialized in manufacture of remote controllable devices such as cars, trucks and boats. They also make bumper cars and boats.
Sam Leisure offers American and English pool tables, air hockey tables as the Cosmic Fast Track, which glows in the dark, tables football and spare parts.
Polish company Dawpol well known for its boxers, offers other types of products such as the Grand Horse Racing derby.
Let's finish this report with the traditionnal promo boys and girls. Captain Kirk is waiting for M. Spock who is playing Star Trek pusher.
Project Coin hostess does not lack charm.
This year, Namco booth was the most interesting with titles such as Raw Thrills's Terminator Salvation, Tank! Tank! Tank! and Deadstorm Pirates. Three excellent games that operators can not ignore. At Konami's, apart from the very fun THE BishiBashi which is being tested on the European territory, other titles were final versions of games presented last year: DanceDanceRevolution X and Guitar Hero Arcade which are instant classics for music game lovers and GTI Club 3 which confirms the good impression it gave us in 2009. Electrocoin brings Taito back on stage with 3 new products from which we will retain the original and very cute Hopping Road. On their stand was also showcased the impressive Vulcan-M by RASSEN. Sega was disappointing since the only new titles were actually remakes of old games, namely Tetris and Daytona USA. This said, the Sonic All Stars series combining fun and redemption has a bright future. Still, they seem to diversify by distributing products from other manufacturers at the expense of their own productions. Meanwhile, redemption games continue to rise: titles are more numerous and original as ICE's Rok n' Bloks and Wheel of Fortune from Raw Thrills/Konami.
For a first edition, we can say that the EAG was a success both on the organization side than the quality and numbers of presented products. Attendance is slightly lower than for previous ATEI editions but conclusions can't be drawn until next year. However, people who visited the show came out of interest and not just out of curiosity. In short, EAG 2010 met all expectations. Next edition will take place from 25 to 27 January 2011.
Text / pictures: Sophie & Nomax.
All rights reserved.
13-15 January 2015
Amusement trade show
16-18 January 2015
13-14 February 2015
Amusement trade show
13-15 March 2015
Made in Asia 7
28-30 March 2015
Amusement trade show
26 April 2015
2-4 May 2015
Norbreck Castle EC
30 July-2 August 2015
David L. Lawrence CC
trade / public days